About The Abundant Farmer
The Story Behind The Abundant Farmer
At 34, Hayley's life was a blur of work, and constant financial pressure. Hayley and her husband were working harder than ever — juggling off-farm jobs to make ends meet, building a farming business from scratch, and raising two little farm boys. No matter what they did, how good the season was, it felt like they were barely keeping their heads above water. They just couldn't get in front, and it felt like they were banging their heads on a ceiling.
She remembers thinking, “Is this it? Is this really how the farm and our life is going to be?”
They couldn’t work out what we were doing ‘wrong’…..
Hayley had studied business and accounting at Uni, she was constantly budgeting, she knew where our money was coming from and going to….and her husband had lived and breathed farming since he was a kid. They were ‘doing’ all the things they were ‘supposed’ to do, yet their financial situation was never changing. They would get two steps forward and then something would happen to bring them back to the same place… emotionally it was exhausting...mentally it was stressful and at times overwhelming.
Hayley still remember the day everything shifted. They were sitting in a room full of farmers, listening to a talk about money mindset, when it finally clicked — it wasn’t what they were doing that was the problem… it was how they were thinking about money that was the issue. That realisation changed everything.
From that moment on, Hayley became obsessed with understanding the deeper patterns behind money — the mindset, the energy, and the stories we carry that shape how it flows.
Transforming Our Farm and Life
As their relationship with money grew, their farming business and life started to transform, and money started to show up and support them in ways they could have never imagined. Other farmers were noticing the shift and were wondering what had changed, and Hayley was being asked by more and more people to help them out. This created a spark within her that has been the catalyst for the creation of The Abundant Farmer program.
Hayley soon realised that her prior background in 15 years of business, accounting, property valuation, nearly a decade of coaching and all the lived experience suddenly made sense together. Because of this she brings a unique blend that is unlike any other rural coaches. As someone who not only works with farmers but also runs a farming business herself, she understand the realities behind the numbers.
This mix of knowledge, experience, and heart is what shaped The Abundant Farmer program — practical, grounded, and designed to help you create real results and lasting financial flow.
Today, her clients experience incredible shifts — not just in their finances, but in their entire relationship with money, farming, and life.
Hayley has helped farmers bring in millions of dollars in new income, attract exciting business opportunities, and completely transform the way they communicate and make decisions together. One couple who once doubted things could ever change went on to welcome more than $100,000 of unexpected income into their business in the first few weeks of working with me — what once felt impossible became their new normal.
Because when you change your relationship with money, everything else starts to flow too.
Ready to create real flow with money?
Ready to chat? Book your complimentary 30-minute Abundant Farmer Discovery Call.
Appearances and Events
Podcast
Farms Advice Podcast
"Don't Drop the F-bomb" Discussing and Managing Finance and Money as a Farmer Redefining Wealth with Hayley Grosser.
Podcast
The AgriCoach Podcast
#77: Show Me The Money! with Hayley Grosser - The Abundant Farmer
Podcast
Boots Off Log On! Podcast
Episode 54: Cultivating a positive money mindset for farmers with Hayley Grosser
Podcast
Head Shepherd Podcast
#211: The Abundant Farmer: Mindset and Money in Agriculture with Hayley Grosser
Event
Thriving Women 2024
‘Mind Over Money’ - Creating financial resilience in agriculture
12-13th August 2024
Event
Women Connected Forum
Tintinara
April 2024
Event
Farm Owners Academy
Member Deep Dive
February 2023
Speaking Engagements and Podcast Appearances
Book me for your next event or podcast!
Awards and Accreditations
Your Financial Story Doesn't Have to Keep Repeating Itself.
When you shift how you think and feel about money, everything changes — your decisions, your profits, your peace of mind. Let’s chat about how to create that shift together.
© 2025 Hayley Grosser. All rights reserved.